The Master of Science in Marketing programme is instrumental in developing a skilled workforce capable of planning and executing marketing strategies. This, in turn, supports both public and private sector organizations in their quest for productivity and competitiveness in an ever-evolving marketplace. Ultimately, the programme contributes to Uganda’s economic transformation by nurturing knowledgeable graduates who empower companies to thrive in changing market contexts.
Master of Science in Marketing
Career Path
Upon completion of the Programme me, the graduates should be able to:
- Develop and analyze marketing strategies and plans effectively in various business environments using a range of relevant tools and techniques.
- Apply modern digital technologies and marketing models to enhance marketing practices in today’s business landscape
- Market innovations and develop sustainable brands, enabling them to compete successfully in both private and public sectors.
- Demonstrate the skills to conduct market research, apply research techniques, and interpret data effectively, enhancing their ability to make informed marketing decisions.
- Discover and solve marketing challenges, strengthen the marketing profession, and build partnerships for marketers both locally and internationally.
Course Modules
Entry Requirements
To be admitted into this programme me, a candidate should possess;
- An honors Bachelor’s (with a minimum qualification of second class-lower) or its equivalent from a recognized University.
- A postgraduate diploma in business management or marketing of a recognized university/institution with at least a second-class lower division or its equivalent from a recognized institution.
- An applicant who is a holder of a Pass degree or its equivalent may be admitted only after evidence of academic growth and maturity in the desired field of study as judged by the body of research and graduate training.
- Possession of appropriate full professional qualifications such as CIM, CIPS, CILT in marketing and other relevant fields.
Tuition Structure
To be admitted into this programme me, a candidate should possess;
- An honors Bachelor’s (with a minimum qualification of second class-lower) or its equivalent from a recognized University.
- A postgraduate diploma in business management or marketing of a recognized university/institution with at least a second-class lower division or its equivalent from a recognized institution.
- An applicant who is a holder of a Pass degree or its equivalent may be admitted only after evidence of academic growth and maturity in the desired field of study as judged by the body of research and graduate training.
- Possession of appropriate full professional qualifications such as CIM, CIPS, CILT in marketing and other relevant fields.
