the BMRK program is designed to contribute towards providing marketing knowledge and exposing the learners to best practices that they can apply in the industry and help the organizations to work towards the realization of their marketing goals. Graduates in marketing are in two categories: those who specialize in marketing through undertaking the stand-alone Bachelor of Marketing BMRK degree program, and others who take marketing electives on the general Bachelor of Business Administration (BBA) and/or Bachelor of Commerce (B. Com) degree programs. The BBA and B. Com marketing graduates are targeted for employment in positions of general management but with a strong grounding in the functional area of marketing. On the other hand, the BMRK degree program is structured to provide all-around training for marketing professionals in preparation for more technical roles in the marketing departments of organizations.
Bachelor of Marketing
Career Path
At the end of training in the Bachelor of Marketing degree programme, graduates should be able to:
• Understand the wide range of marketing disciplines and their role in business.
• Realign Marketing with other functional areas of management to help realize organizational goals.
• Apply the appropriate tools for market analysis to determine the potential for product or service demand in the different market segments of the economy.
• Envision their Career in Marketing and be able to professionally grow in this field.
• Act ethically and responsibly in all his/her undertakings of marketing work with higher levels of competence in handling marketing tasks within public and private enterprises.
Course Modules
Entry Requirements
Admission into the first year is through any of the four avenues:
1. Direct entry
2. Diploma holder/Professional Qualifications Entry Scheme
3. Degree holder entry scheme
4. Mature Age Scheme
Tuition Structure
Admission into the first year is through any of the four avenues:
1. Direct entry
2. Diploma holder/Professional Qualifications Entry Scheme
3. Degree holder entry scheme
4. Mature Age Scheme
